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The New Real Estate Marketing Imperative: Why Agents Must Adapt or Fall Behind

The real estate landscape has undergone tectonic shifts in the last few years. Bubbles have burst, demand has cooled, and agents accustomed to easy transactions are struggling.

In this environment, ineffective marketing strategies that once delivered results are now failing agents.

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Michael Johnson

Real Estate Professionals actually want one thing at its true core.. Leads that convert to home buyers.

I can help you locate and fit the missing pieces within your Agency. I truly hope it will leave you with a new perspective and mindset on how to adapt to these changes, starting today.

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The New Real Estate Marketing Imperative: Why Agents Must Adapt or Fall Behind

Here's an in-depth look at new real estate realities and how agents can adapt before their competition beats them to it!

Demand Has Dropped Dramatically

The frenzied buyer demand of recent years has evaporated. Home sales are down over 17% nationally from their 2020 peak according to National Association of Realtors data. Many local markets are experiencing even steeper declines with no end in sight.

With fewer turnkey transactions, agents can no longer rely on seller's markets and bullying offers to drive sales. Today's buyers demand more attention and guidance. This requires strategic marketing and selling skills most agents sorely lack.

More Competition Than Ever Before

A decade ago, the number of active real estate agents in the U.S. totaled under 900,000. Today, there are well over 1.4 million licensed agents according to the Bureau of Labor Statistics.

Not only are buyers scarce, but agents are now forced to split that shrinking pie more ways. Standing out demands differentiating yourself through superior marketing, branding, and client experience.

DIY Marketing Isn't Working

Real estate agents typically rely on basic self-guided marketing tactics - yard signs, broker flyers, open houses. But these DIY methods are outdated and ineffective given today's market challenges...

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